Every project, big or small, goes through our patented (not really patented) process. We call it the four Ds: discovery, design, development, and deployment. We tie all of this together to form our responsive web design process. The deliverables for your project might vary, but here’s an idea of what you can expect from us.

1. Kickoff & Project CharterFirst things first:

let’s meet up and get to know each other. From our early meetings and research, we’ll establish communication protocols, milestones and timelines, deliverables and scope, roles and expectations.

2. Project Analysis

We will work with you to help determine the requirements of the project, from a technical, creative, and organizational perspective. We’ll analyze content, writing style, visual design, and interface design, and make sure we understand everything there is to know about your industry. Our project analysis will guide us in understanding where your organization has been, what it is currently doing, and where it wants to go in the future.

This guides us in tailoring a solution that is effective and sustainable. We will also spend time getting to really understand your brand by analyzing past and present marketing materials, discussing future marketing strategies, and aligning them with your web project.

3. IA & Content Strategy

Using the knowledge gained from our discovery conversations, we will audit existing content both quantitatively and qualitatively. What exists on your current site? And, more importantly, is it doing what you need it to do? We’ll create a site map for your project and show where everything belongs. This process will inform what and how we communicate, and establish the features your users need. Well-planned, well-structured content will help us create both the interaction and visual design systems.

4. Search Strategy

We’ll develop a document summarizing best practices for Search Engine Optimization, including page structure, URL syntax, meta data, and content hierarchy. This will help your site make sense to both human and robot (aka Google) users.

5. Strategic Direction

All of the information found during the discovery phase will be complied into a concise document that outlines the search, content, technical, and creative strategies. This document will act as the project map, keeping all team members in line with a focused strategy.

6. UX Sketches

We will work with you through an iterative process to create rough wireframes, or UX sketches, for key views. This will help establish the design system, while communicating a sense of the functionality. This is also where we decide on the break points for the responsive design.

7. Page Tables

One of our main goals is to keep content independent from design or presentation. Your content should never be dependent on a layout to work properly. So, along with wireframes, you will receive a set of page tables for key content pages. Page tables identify each content area in priority order, and identify the most important messages to communicate in each area.